X
hu en ro
Cerbona buys the Boci brand 2023.11.27

Cerbona buys the Boci brand

Nestlé announced today that it will sell its BOCI, MELBA and PÁRIZSI KOCKA brands to Cerbona. BOCI and the other brands concerned were acquired by Nestlé during the privatisation process in 1991, together with the Serenisska Confectionery Company.

"We are convinced that BOCI will be in good hands at Cerbona, and the success of this iconic brand with a long tradition in Hungary will be ensured in the future," said Péter Noszek, Managing Director of Nestlé Hungária Kft. "At the same time, the sale of BOCI will allow Nestlé Hungária's Confectionery Business to focus on its strengths and growth brands such as the well-known KitKat and the highly popular Balaton."

 

"We are delighted that following the successful negotiations, Cerbona, which is 100% Hungarian owned, will acquire BOCI, MELBA and PÁRIZSI KOCKA, which have a history of almost 100 years," said Tamás Mészáros, CEO of Cerbona. "We are delighted to have acquired these popular brands and Cerbona will ensure their continued growth."

 

To ensure continuity of supply, Nestlé will continue to manufacture the products concerned during a transitional period, thus guaranteeing consumers uninterrupted access to their favourite chocolate. The transaction will close 60 days after signing.

Szechenyi 2020