Our first limited edition flavours

So we developed two special flavoured muesli bars and a porridge. The flavours were designed to evoke Halloween and Christmas, and so our Pumpkin Spice and Gingerbread flavour worlds were born. The new products were an immediate hit with our consumers, with a lot of positive feedback in the days after they hit the shelves. Stocks sold out in a matter of seconds in some stores, much to our delight and less to the delight of consumers.

Judging by the reactions, Pumpkin Spice and Gingerbread flavours perfectly evoked the Halloween and Christmas spirit, which is probably what made them so popular. With the new flavours and seasonal flair, we have achieved our goal of surprising and impressing consumers once again. Although this was our first limited promotion, given the great success, it will probably not be our last.